About Us, Meet the Team, Products, Pricing, Store, Contacts, FAQs, etc. However, depending on the objectives of the microsite, some of these may be present. The simplicity of microsites also calls for basic navigation. Most often, they are run as a one-page solution where all the user has to do to explore the content is scroll down. Philippines Photo Editor If there are multiple pages, the information architecture is usually quite flat and all pages link directly to the home page. How is a microsite different from a landing page? The main difference between a landing page and a microsite is that the landing page is located in the same domain as the main website, while the microsite has its own subdomain or a standalone address. Microsite Vs. Landing Page Landing page: Microsite: or House Other than that, both entities can serve similar purposes.
However, as mentioned, the microsite provides more opportunities to diversify the design, style, and content of the parent website. Philippines Photo Editor Additionally, since the microsite domain name can be keyword-driven, it allows for better SEO and easier ways to optimize PPC ads. Additionally, you can use specific search terms in page URLs to improve your targeting and increase campaign or product visibility. Since your main website is, presumably, already rich in content and keywords, the same results may be more difficult to achieve there. Types of microsites Depending on your needs, there are different types of microsites to consider. Typically, they fall into two categories: campaign-focused and ongoing . Campaign-oriented microsites have a limited lifespan and are created for the sole purpose of supporting a marketing or information campaign.
After the promotion ends, the website is either removed or no longer supported. Permanent microsites are maintained and updated for an indefinite period. They are regularly filled with new content, or at least the information about them is up to date and relevant. Benefits of microsites Benefits of microsites Here are some of the most important benefits of microsites: Concentration of the user's attention. Philippines Photo Editor Microsites provide minimal distractions and allow users to focus on your campaign, product, and message. This increases the chances of achieving your goals. Creative opportunities. You can design the