and our favorite, because it shows ingenuity and a creative approach initiated by brands and not by social networks. Social media posts are now…wait…a currency! Brands give away their products for free to people who will hopefully write a positive review or post about the product and tag the brand. Logo Designs service And we're not talking about influencers with thousands of followers here – they're just regular people like you and me. goal is obviously obvious. The company provides a sample of the product and the customer spreads the word about how good it is. The fact that they get it for free contributes to the positive attitude and motivates the person to go out of their way to say something nice.
This creates awareness and positive word-of-mouth, and, if managed properly by the brand, can also result in valuable UGC in the form of videos, photos, and hashtag love. It's great and we love it! Unfortunately, this approach is not suitable for all products, because no one is going to give away cars and televisions, for example. Logo Designs service However, you can always adapt the trend to your business needs and arrange test drives in exchange for messages, or allow a limited audience of customers to test your new latest QLED TV for a week and share their experiences.
Just be creative! Conclusion What we love the most about new social media trends is that they never fail to surprise us. It may seem like nothing is changing and everyone is just scrolling through their feeds, but, behind the scenes, new ideas are always brewing. Social media platforms allow customers and brands to be creative in their approaches, try out new ideas, and connect with the world. Logo Designs service With new technologies enhancing their experiences and Gen Z, as digital natives, all adults and entering the world of business, we can expect the unexpected and look forward to new and exciting ways in which social media will benefit businesses and consumers.