In this same spirit, it is wise to occasionally canvas email list subscribers to gain feedback as to whether they find the number of emails being sent from the organization acceptable or too many, and/or whether they find the information and/or offers relevant. By following these basics, email marketing can become an integral tool in an organization's overall marketing.

Owing to its relative low cost when compared with traditional marketing genres such as advertising and direct mail, email marketing can play a major role in building brand awareness, customer loyalty and retention, new customers, e-commerce and online giving. Stephen Halliday is President and CEO of Beliefnet, the largest online community for spirituality and inspiration. Beliefnet's mission is to help people find and walk a spiritual path that instills comfort,

hope, clarity, strength, and happiness for people who are exploring their own faith or are curious about other spiritual traditions. One of the #1 things that I recommend to my members is that they write and publish content consistently to their own sites, AND promote those articles to their lists via email marketing. Now of course there are pros and cons to any marketing strategy, and it makes sense to analyze them, before you commit to them. So today I want to talk about using email marketing as a part of your overall article marketing promotion strategy.