But if you're on the other hand and Google's quality algorithms aren't so sure about your site from a quality standpoint, you can unfortunately lose those rich snippets. First, here is a site that has dealt with its share of declines based on previous algorithm updates that have worked hard to improve over time. Jewelry photo Retouching Service The site finally received FAQ snippets when the May 2020 General Update was rolled out. Here is a site losing rich snippets in the May 2020 general update (handy snippets in this case). And here's how a visibility tool can detect drops or increases in rich snippets over time.
Using a tool like Semrush, you can filter by different types of search functionality to see trends over time. This site lost revision snippets with the January 2020 General Update. Here's another example of Semush capturing an increase in review snippets. This time was during the general update in June 2021. This site received snippets of reviews after working to improve overall quality (for months before the update). Jewelry Photo Retouching Service The chart below is filtered by SERP Feature, then Reviews:Using visibility tools can help you visualize these rich snippet declines or gains over time (beyond the 16 months of data provided by GSC). It is useful when auditing sites that you did not have access to when the initial dip or surge occurred.
Why Overall Site Quality Matters: Rich Snippets + Stronger Rankings Overall A broad assessment of site-level quality and impact can have a big effect on visibility in the SERPs and in the Discover feed. If Google re-evaluates your site and it exceeds a certain quality threshold, Jewelry Photo Retouching Service your whole site can benefit. This is why some sites may see a very strong impact during general updates or other major algorithm updates (like updating product reviews).