Email is one of the most powerful marketing tools in terms of return on investment. Each message can cost less than a penny. At the same time, SPAM and lack of value offered by many emails filling in boxes has made email as much of a challenge as an opportunity. Like many forms of media, email marketing isn't about email. It is about marketing.
Taking it an important step further, think about email marketing as a "service" to your prospects and customers. What is a service? According to Dictionary.com, a service is "an act of helpful activity." One sure-fire way to increase your email subcriber list and response, is to offer content and other features that your subscriber base finds essential.
Below are some more ways you can improve your email program right now. 5 Ways to Increase Email Subscribers Right Now Don't Use "Sign Up For Our Newsletter." There is "Sign up for our email newsletter" burnout. Instead, lead with the benefits of signing up to receive emails such as member-only discounts, exclusive articles, pre-notifications of sales, etc. Place subscriber testimonials on your sign up page. Again, emphasize that email subscribers get things that they can ONLY get as an email subscriber.