For example: Amazon has integrated an augmented reality viewer into its mobile app allowing customers to view several types of products at home before purchase. With the help of ATM, Cadillac has deployed mobile virtual reality experiences designed to help users view vehicles from the comfort of their homes.
The Ikea Place app allows shoppers to virtually place Ikea furniture in their home. The Dulux Visualizer allows customers to virtually paint a room without touching a roller. The Converse Sampler app allows users to virtually try on shoes.