We have set ourselves 50k for the month of March after being 20% below what we had proposed for February. Right now we are well on our way to even breaking the 2021 record of 55k in January. There are still many days ahead but things look good. skate Why has turnover in March gone up again? There are things you cannot foresee. Sometimes things are better or worse for no reason. People's behavior is often unpredictable. These times there are some factors that are helping us in March. Some top sellers had disappeared from the Buy Boy in February because new sellers entered with very aggressive prices.
They have sold their stock and right now we are inside again. Expensive Lego sets have reached the point of maturity where they start to sell out. It has been from nowhere. From one day to another sales began to arrive. Mixed long tail sales of products that had been in stock for a long time. We tend to have more sales of slow-moving 购买批量短信服务 products that have even been in Amazon inventory for years. Catalog expansion with 3 new top sellers. Even within the subject matter that we supposedly control there is a lot of room for improvement. We have identified three new products that achieve between 5-20 sales every day. Increased listings of Pokémon cards. It is not yet a very relevant figure, but at least we have already managed to invoice around 1,600 euros this month with Pokémon. The previous month it was 400 euros. What products are we going to invest in to achieve 70k in April? My grip is slipping a bit. 70k in April is a stretch figure but I'll put it out there as long as we hit the 60k target in March. Although it is an ambitious figure, it is possible if we continue with the purchasing trend that we are seeing right now.
To continue along the line we are going right now, we will make these investments right now: Up to 20,000 euros of investment in top-selling products so as not to run the risk of running out of stock. Expand the catalog with new Lego sets with a view to Christmas 2021. It will not affect April, but you cannot think only in the short term. Diversify the catalog with new top sellers from brands such as Funko Pop and others. I also see it for investment for this Christmas. You will see that Pokémon does not appear in the list. I have to stop investing so as not to lose too much liquidity since we also need more and more short-term capital to maintain the level of sales that we are seeing right now. It will be fun to see how this month evolves.