However, since the Metaverse isn't, technically speaking, a single unified virtual space (yet), but a set of self-contained artificial realities by different companies, brands will have to choose which one to join. Additionally, if they have the resources, they can consider creating their own metaspaces entirely dedicated to their audience. The opportunities are limitless and, as with any new technology, the pioneers and early adopters are the most at risk, but, if executed well, they will also be the ones whose names will become famous and, perhaps, even generic brands. 6. Push on augmented reality Similar to artificial reality, augmented reality is all the rage on social media. And why wouldn't it be? The lives that people showcase on social media platforms are, more often than not, nothing more than augmented reality.
When platforms provide the necessary tools, people connect quickly. Instagram has been the leader of this trend with its myriad of filters that allow people to change their appearance beyond recognition, or just add a twist here and there. Photo Retouching Service However, other platforms are not far behind. Pinterest recently added an augmented reality feature that allows users to virtually place furniture around their home to see if it fits in with the rest of the interior or not. The tool looks awesome, and if it spreads, people will probably use it for more than just furniture.
Brands can leverage technology to virtually step into their customers' lives and living rooms. Whether it's adding your products to the augmented reality list or creating custom camera filters to suit your business, this trend is worth trying. And even though it's been around for a while, it still feels like a novelty, which makes it exciting. Photo Retouching Service Therefore, you can use it to build buzz around your brand and products, and encourage highly shareable content. 7. The rise of brand communities Social media communities are a great way for businesses to unite their followers and enrich the brand experience. These online companies allow people to exchange information, discuss products and their use, and share ideas.