If you want to learn more about this (and how it can happen), check out my blog post. Here's a great example of a site that received rich snippets after losing them in a previous general core update (review snippets in this case). This is based on Google's site-level quality signals (which Googlers have already explained and based on what I've seen many times in the field). I'll cover site-level quality signals soon. Banner Design Service And here are some returning code snippets for a site in the June general update that removed them in a previous core update:A Note on Core Web Vitals: Correlation and Causality Based on the impact of the June/July Core Update, some people have speculated that Core Web Vitals were factored into the updates.

summer day. For example, many sites that improved during the update had good Core Web Vitals scores, and some speculated that those scores were part of the reason for their increase. I was also asked on Twitter about this. First, I don't think the Core Web Vitals scores were factored into the general June and July updates. Banner Design Service And I was happy to see Google's John Mueller confirm that it did. You can see the video below for John's response. But that doesn't mean an improved user experience hasn't helped these sites. For years I've said that general Google updates consider many factors, including user experience. I explained how aggressive and disruptive advertising can impact sites, how barriers to user experience can impact,

how deception can be problematic, and more. Banner Design Service So it only makes sense that sites improving these areas might see gains in later general updates (while also seeing Core Web Vital scores improve). For example, here's a slide from my SMX presentation in 2019 where I discussed how a negative user experience could contribute to broad base update success: As for sites that improved in the main July update, here are the Core Web Vitals scores for two sites that improved in the main June update, but their scores aren't great. They are fine and have improved, but they are not strong in all areas.