Industry standards are currently moz and ahrefs and these can get expensive. However, the free options will not provide you with the keyword competitiveness metric and this is the metric you need to effectively target and plan great content. This is an investment you might want to take seriously, and the following tips may convince you of its importance for good content planning. Put your location in the keyword phrase compare the following ahrefs keyword searches. Note the addition of a location for the second keyphrase. Keyword: "Brewery" seo for brewery keyword
Keyword: "Breweries in pa" seo for brewery keyword 2 clearly your small brewery has no chance of ranking in google searches for the keyword “brewery”. Despite the temptation of a 61k search volume, this is unachievable. You have to tackle the small fish. By adding a location parameter, we have a good chance of ranking in the top 10. Also, when searching for a location, people often have more intent to click. Search volume was only 400, but 56% of queries got clicks, compared to 28% of queries that got clicks for "Brewery." this is an example of a key phrase that should be in your title. Check the who's who in the first search result additionally, you want to search result metrics in mind when trying to rank.
If the top spot has a high da or dr (in the 50s or higher), you have no chance of outranking it in a google search. Seo for pa brewery for our keyword "Breweries in pa", we need to check the metrics of the domain that ranks first. We can enter their domain into ahrefs' site explorer and analyze the data: ahrefs brewery domain data judging by their dr, it's not impossible to outrank them in a google search, and you can definitely hope to land a spot in the top 10 if you produce great content. Search related keywords/keyword phrases ahrefs has a navigation menu on the slider side of the keyword explorer tool that helps you generate more keywords and topic ideas: ahrefs breweries