Some traditional ToB companies tend to ignore the importance of word-of-mouth communication, and acquiesce that there is no Fax List contact between Party A and no community to communicate with. Word of mouth is certainly not as important as in low-cost C-end products, but it is still a very effective tool. Many SaaS companies with very good international development did not invest in marketing in the early stage, and only rely on word-of-mouth to attract customers. When the foundation is solid, it is also to use the voice of word of mouth to speed up the efficiency of market operation.
The information that manufacturers sell and boast has been flooded and untrue, and the social trust provided by word of mouth is one of the Fax List advantages of SaaS for differentiated competition. Opportunities exist here, because by doing just a little more than the minimum, the client's expectations are exceeded. Some companies have taken advantage of the opportunity here to let old customers speak and new customers to listen, creating a community atmosphere of friendly exchanges. There should be no word-of-mouth marketing tools for the B-side on the market.
Enterprises need to explore on their own to open up the links of collection, accumulation, display, sharing, and pulling new ones. In almost Fax List all ToB industries, there is a serious lack of any valuable content references on the market. We are forcing all customers to become industry experts in order to avoid even the most obvious pits and complete the selection and purchase. There are very few people who can publish ToB content, and traditional software has an atmosphere of unwillingness to share. It seems that they are worried that if they share a little more, they will lose their competitive position with friends.