including the content consumed is video content. At the beginning, Yalan said that it was difficult to promote graphic content. When many consumers are engaged in entertainment or social consumption, his appeals are all on short videos. And it is constantly fragmented. So diversification and fragmentation are our expectations for the two future directions. Third: Game APPs have a growing trend in terms of global revenue, user spending and advertising revenue. This trend tells us that the entire online economy is still very worthy of our continued attention.
The question is how to pay attention and where its opportunities lie. Next, I want to explore with you from the perspective of our analysis of Gen Z data. The so-called generation Z is what we call the post-95s generation. The data analysis point of view is the users aged 16-24. Now let’s analyze their preferences and preferences when using the APP. First of all, I want to look at the trends of Generation Z on a global scale through global data observation. Emerging markets like Indonesia have a very high percentage of Gen Z, with nearly half of active users’ devices coming from Gen Z. In more mature markets such as Japan and South Korea,
due to the popularity of the Internet, there are many active users in all age groups, so the proportion of Generation Z is not very high, but the growth of Generation Z is faster. In emerging markets such as Indonesia and Brazil, the growth rate of Generation Z is very fast. In South Korea, the growth of Gen Z is twice as fast as the growth of users of other age groups. Generation Z has already accounted for a large proportion of emerging markets, and the growth rate of active users in mature markets is faster. The preferences of this generation will greatly affect the future market.