Blogs are created, especially, with the aim of attracting traffic and, subsequently, converting visitors into people interested in your product or service.
And the sidebar plays a crucial role Cork Kids Bicycle Shop when the focus is conversion, since it is possible to insert CTAs and lead the reader to take an important action.
In the case of the example mentioned below, the C TA motivates the user to create a blog for free, learn about the available materials or have access to Rock University courses .
These CTAs increase the chance of converting readers at different stages of a funnel through offers of attraction, consideration and decision. However, there are other elements that can appear in a sidebar.
These elements, no less important, are capable of helping your SEO strategy by capturing emails, directing them to other pages and even leading the reader to make direct contact with your company.
In the next section, discover what these elements are.
Fundamental elements of a sidebar
Banners are always linked to some offer that you want to make to take your reader from point A to point B, that is, from one page to another.
In this way, they will often help you increase the number of leads or products sold.
Imagine an offer that you make so that your entire audience knows about a solution or the product or service that needs to be highlighted to boost your campaigns.
It will be something temporary and can end at any time, because a very old banner becomes an ornament for your website.