Discount luxury accessories lv, burberry, prada and other designer bags, and the price is quite cost-effective. For example: a samsonite large suitcase costs about 9,000 rmb in china - while costco only costs 150 us dollars, or 900 rmb. With the continuous launch of treasure products and surprises for members, the renewal rate of costco's members has reached 90%. The following picture can be used to illustrate the iterative upgrade process of user experience value: after passing the experience threshold of the initial stage, it is necessary to continuously upgrade.
The user experience value during the subscription cycle in order to improve the retention rate of members. Fourth, the paid membership special email list model implements 3 strategies in "the godfather", when the old godfather vito corleone confidently said "i will give him a reason to refuse", given the ultimate chip in his hand, we know this matter 100% to be successful. Under the premise of complying with the three principles of success in the paid membership model, effective means of implementation must be achieved to ensure 100% success.
I boil them down to the following 3 points: 1. Give a reason to buy taking amazon china as an example, its prime membership is 288 yuan a year, and its target users are obviously overseas buyers who like to shop overseas. A large number of overseas buyers go to japan and asia to buy goods, but the shipping costs and customs duties of overseas shopping are very painful. In view of the fact that many people have zero awareness of overseas purchases, i will lay the groundwork a little. Take a green toys submarine worth ￥92.25 from meiya as an example.