We got the product review update in April, which felt like an update basic updates for many review sites. And then the general June and July updates rolled out and some of those sites had even more of an impact. And some even reversed course with the general June/July updates. It looks like this summer's dual-core updates had an even bigger impact on a number of these sites. For example, here are some product review sites during the June/July major updates: And then there were review sites that were unaffected by the product reviews update that saw big gains or drops in the major June and July updates.
Here is a client of mine who has worked extremely hard to improve the site as a whole (large-scale review site impacted by several previous core updates that jumped in the general update in June). It was great to see based on the amount of work they did on the site:Anti-spam updates + general updates. Clipping Path Service A one-two punch (or more) for some sites. I mentioned earlier that Google released two spammy updates in June (the first on 6/23, then the second update five days later on 6/28). Most sites saw no impact from these spammy updates, but it was important for those that did. And beyond the spammy updates, some of these sites saw additional movement with the general updates in June and July.
Some reversed course, some rose, some fell, and so on. It's definitely been a crazy few weeks for these sites (getting caught in spam updates and general updates). Clipping Path Service For example, here are a few sites that are seeing movement with spam updates and general June/July updates:Impact of rich snippets: speaking of the devil My last blog post discussed how rich snippets can be affected by general kernel updates, so it was only fitting that this would happen during the June/July kernel updates .