without having to visit an e-commerce store. It's not only convenient for the user, but lucrative for the brand. The faster, easier, and frictionless the purchase, the less likely the customer is to reconsider. This allows businesses to increase subscriber engagement and harness the power of impulse buying. Remove Background Image Moreover, combined with a great product and a pleasant post-purchase experience, social commerce can quickly boost not only sales, but also brand promotion. Customers who shop on social media are more likely to use the platform to share positive word-of-mouth and create user-generated content. The most important platforms to test social commerce for your brand are Instagram, TikTok and Facebook.
However, be sure to follow the progress of Twitter's plans as they are back in the game and want to give the trend another shot. Second, we focus on website clicks, which send people to an advertiser's website so they can learn more about their product or service, or buy or download that product or service. Twitter Investor Relations (@TwitterIR) March 3, 2021 2. Hassle-free online shopping Although live shopping is not limited to social media platforms, it certainly thrives there. Like many other social trends, this one also originated in China and is taking the rest of the world by storm.
Brands host live shopping events to showcase their products, test them out in front of their audience, answer questions and, well, make a show of them. The format resembles teleshopping, but takes it to the next level as the audience can not only communicate with the presenter, but also with each other. The host of the event is usually a celebrity, an expert in the field, an influencer or even the business owner. Remove Background Image Their goal is to simulate a real shopping experience where the customer interacts with the seller and can see the product in action. This way, they can better understand what the product looks like and make an informed decision.