Welcome to Google Land. Please keep hands, arms and legs inside the vehicle at all times. :) Yes, Google's spectacular summer of algorithm updates continues. This has been one of the most volatile few months I can remember from an algorithm update perspective. First, Google rolled out the Product Reviews update in April, Image Manipulation Service which was followed by the general update in June (when Google also explained that a second core update would be rolled out in July).

Next, the highly anticipated Page Experience update rolled out in mid-June. After that, Google rolled out two anti-spam updates on 6/23 and 6/28, followed by the general July 2021 update on 7/1. Google has been busy, that's for sure. Image Manipulation Service For the most part, it feels like this: In this article, I'll be covering results based on the July 2021 General Update and its sister Core Update that rolled out in June. Many sites had an impact during both core algorithm updates,

so it makes sense to document what I see on both. And that includes some reversals (which Google says could happen with the July update). Image Manipulation Service Remember that Google explained that some improvements weren't ready for the main update in June and that's why there would be a second main update in July.