Expertise, authority and trust. Three little words with big implications when it comes to your website and search engine rankings. Each letter in eat represents a concept around quality. And they are all tied together. Like the anatomy of a human body, company employee list one system does not exist without impacting another. And, eat cannot exist without seo. Quality seo creates websites that embody expertise, authority, and trust. Here I will discuss the interconnection of each of the factors of eat and four times when an seo strategy supports eat. Eat primer eat, which stands for expertise, authority and reliability, comes from a small manual called search quality evaluator guidelines (sqeg, also called quality raters guidelines). The information provided by google in these guidelines gives major clues as to how eat contributes to the type of sites the search engine wants to rank. Let's go over the basics of eat using some of the information from google's sqeg, along with my insights…expertise is a page-level rating and takes into account the expertise of the content creator company employee list and the content creation process itself. Here you want to make sure it's clear who wrote the content and what their credentials are. What makes them an “expert” on the subject? Another thing to consider is how similar or different your content is to other expert, high-quality web pages. Authority is based on expertise and takes into account the following elements:the authority of the content creator the authority of the content itself the authority of the site as a whole to achieve authority, you need to be a recognized expert in your company employee list field, whether it's a brand or a person. And, of course, you can't be an authority without first being an expert. Links and mentions on the web are also important contributors to authority, although they are not directl.