App that seemingly came out of nowhere and suddenly has 800 million active users per month, using it for half an hour every day. For marketers, TikTok has been a breath of fresh air, as it brings a new and different way of communicating whose effects are felt on other networks. These are the trends that TikTok is bringing to marketing, according to Digital Media Ninja. Do you want to know how to include the TikTok social network in your digital marketing strategy ? Click here and download the free ebook that we have prepared for you with all the information. The 5 trends that TikTok brings to marketing 1) Authenticity For years, marketers have focused on producing content for Instagram , a network where individual email list everything seems to be perfect and every detail is taken care of. Instead, TikTok has a much more casual, imperfect, and natural feel to it . Users let themselves go and show themselves as they are. To connect with them, brands also have to be willing to show their most human side and give up being perfect all the time. 2) Collaborations with influencers Despite only being with us for a couple of years, TikTok is a network that already has its own influencers who are starting to collaborate with brands. We expect this marketing trend to keep going in 2020. Collaborations with influencers can help content go viral, especially if our brand does not yet have a large audience. The key is to create fun and relaxed videos that reflect the authenticity of TikTok.